Sky Connect Branding and Website Development
Sky Connect delivers smart communications systems for business. Within the quickly evolving world of communication systems for business, Sky Connect entered its highly competitive market backed by years of communications and IT expertise. The Catral Doyle team worked with the Sky Connect team to name the company and create the logo, tagline and website.
The Objective: Within the quickly evolving world of communication systems for business, Sky Connect entered its highly competitive market backed by years of communications and IT expertise. The Catral Doyle team collaborated with Sky Connect to create and position the new company, starting with the name of the company and the development of a cohesive brand and website marketing platform. Creating an effective website involves understanding the needs and preferences of the target audience. The Catral Doyle team collaborated with Sky Connect to design a user-centric website that ensures visitors’ seamless and intuitive experience. The website’s layout, navigation, and overall design are tailored to cater to the specific requirements of businesses seeking communication solutions. The website serves as a central hub for Sky Connect’s online presence. Integrated marketing elements, such as contact forms, call-to-action buttons, and strategically placed information, were incorporated to guide visitors through the desired user journey. This seamless integration supports Sky Connect’s marketing efforts and facilitates the expansion of its market share.
The CDC Solution: With a vast offering of communication companies in the marketplace, building a company name that relates to the business and is still available was challenging. After researching options and providing a targeted list of options, the company leadership selected Sky Connect for the company name. Logo and tagline options were explored to communicate the benefits of the new company. We landed on Communication Partnerships Simplified as the chosen tagline to address IT companies’ concerns about the complexity of working with communications systems. The logo visually represents the coming together of various technologies. Once the branding was complete, we partnered with Sky Connect to create the Sky Connect website.
The Results:
