THE CDC TEAM
Through our proven process, we help you reach your audience, achieve your goals, and exceed expectations every step of the way.
IGNACIO CATRAL
Ignacio is a designer, animator, and visual storyteller who can quite literally draw anything. At Catral Doyle Creative Co., he drives innovation by blending artistry with technology, keeping the team at the forefront of design and communication trends.
With an eye for both the big picture and the smallest details, Ignacio ensures every project is as precise as it is impactful. His design expertise brings a distinctive aesthetic, while his curiosity fuels the exploration of new tools and technologies that enhance the creative process.
As the creative force behind Catral Doyle, Ignacio leads hands-o shaping engaging, intelligent communication tools that help clients achieve their business goals.
SUSAN CATRAL
Susan is a strategist, communicator, and client advocate—often the first face you’ll meet at Catral Doyle Creative Co. With a unique blend of business acumen and design expertise, she quickly translates client objectives into clear creative direction.
As projects take shape, Susan guides the CDC team in exploring every possibility, ensuring the final solution is both innovative and effective. Her role as orchestrator keeps ideas aligned, communication clear, and client needs at the center of every decision.
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SHAWN DOYLE
Shawn is a project manager, designer, and reputation steward at Catral Doyle Creative Co. With a passion for excellence, he blends creativity and technical expertise to deliver solutions that stand out.
As the team’s print and packaging design specialist, Shawn brings a sharp eye for detail to unique challenges. His technical know-how also makes him a go-to resource for clients navigating complex website needs.
A responsive client advocate and hands-on leader, Shawn ensures every project runs smoothly managing details, guiding the team, and upholding the high standards clients expect from CDC.
A Tutorial
THE PROCESS
It's Simple but FundamentalWe believe in research, pushing boundaries, keeping our eyes on the ball, kicking the box wide open, questioning preconceived notions, making emotional connections and—above all—creating opportunities for our clients.
FIRST WE LEARN...
We start by learning about you.
Your brand, your product, your service. Your competition, strengths, challenges, and opportunities. Most importantly, your audience what they need, how they think, and what makes them act.
How do we do it?
By listening, observing, and asking the right questions. Through interviews, surveys, focus groups, competitive analysis, secondary research whatever methods fit the project best.
From there, we document and analyze our findings to uncover key insights. Those insights become the foundation that guides every creative decision we make.
THEN WE DO...
In partnership with you, we put learning into action.
The insights we uncover become the framework for everything that follows. Together, we distill what matters most, shape strategies, and map out a clear plan. From there, we create and design communication tools that are both purposeful and engaging, always built to align with your objectives.
Once your message is launched, our work continues. We connect with your audience, test effectiveness, and measure results. Adjustments are made where needed to refine the outcome and ensure lasting impact.
Every step is deliberate, every solution is tailored, and every decision is guided by one goal: helping you reach and exceed your communication objectives.
NEXT WE REVIEW...
Did we hit the mark?
Evaluation brings the process full circle. At Catral Doyle Creative Co., we measure how effectively a project achieved its objectives and connected with your audience. Success is never about one metric alone. We combine data, feedback, and insights to get a clear picture of impact.
We ask the important questions: Did the message resonate? Did it drive engagement? Did it move you closer to your goals? This reflection helps us celebrate what worked while identifying ways to go even further.
For us, evaluation is not an ending but a starting point for what comes next. Each insight shapes stronger strategies and ensures your brand continues to grow and thrive.
FINALLY WE REPEAT...
Growth brings new opportunities.
As your business evolves, so do your goals and your audience’s expectations. That is why Catral Doyle Creative Co. begins the process again. We revisit research to understand what has changed, refine strategies to fit new objectives, and plan creative solutions that keep your brand moving forward.
From there, we design, create, and execute with the same focus and commitment as the first time. Each cycle builds on what we have learned, ensuring your communications adapt seamlessly and your brand continues to thrive in a changing world.
A Tutorial
COMMUNITY
Giving back to the community is part of our ethos. We make a special effort to get involved and donate our time and creativity to programs that enhance and enrich our community.
We make a special effort to get involved and donate our time and creativity to programs that enhance and enrich our community.
We have developed strong bonds and long standing relationships with many non-profits and we continue to reach out to organizations to continue strengthening our community.
We’ve happily worked with so many wonderful causes, such as:
We’ve happily worked with so many wonderful causes, such as:
- Big Brothers Big Sisters of Milwaukee
- Make a Wish Foundation
- Milwaukee Succeeds
- Fondi Food Market
- Habitat for Humanity – Milwaukee
- National Night Out – City of Wauwatosa
- Wauwatosa’s Safe Route to School program
- Hope House
- Hoytt Park Pool
- 88.9 Radio Milwaukee
- the Child Abuse Education Foundation
- La Causa
- AIDS Resource Center of Wisconsin
- Humboldt Park Friends
- Habitat for Humanity Wisconsin
- Child Development Center of St. Joseph
- Historic Milwaukee
- Big Brothers Big Sisters of Milwaukee
- Make a Wish Foundation
- Milwaukee Succeeds
- Fondi Food Market
- Habitat for Humanity – Milwaukee
- National Night Out – City of Wauwatosa
- Wauwatosa’s Safe Route to School program
- Hope House
- Hoytt Park Pool
- 88.9 Radio Milwaukee
- the Child Abuse Education Foundation
- La Causa
- AIDS Resource Center of Wisconsin
- Humboldt Park Friends
- Habitat for Humanity Wisconsin
- Child Development Center of St. Joseph
- Historic Milwaukee