Project Overview
Catral Doyle Creative (CDC) collaborated with Milwaukee Riverkeeper to develop an engaging whiteboard animation titled "Swimmable Beaches."
The Challenge
For decades, the lack of pollution controls allowed industrial waste and untreated sewage to enter local waterways, leading to beach closures and restricted recreation.
Our Creative Approach
Using a dynamic whiteboard animation style, CDC visualized the transition from Milwaukee’s industrial past to a cleaner, community-focused future.
- Restoration: Addressing historical pollution while enhancing fish and wildlife habitats.
- Scientific Collaboration: Highlighting the partnership between communities, scientists, and local leaders.
- Actionable Solutions: Explaining technical improvements like rain gardens to filter pollutants, the addition of coarse sand to prevent ponding, and optimizing water circulation in swimming areas.
- Impact and Education
- The animation serves as a vital tool for community outreach, explaining the significance of "Beach Closed" signs and swimming advisories.
By illustrating how high bacteria levels affect public health, the video helps residents understand the science behind water safety monitoring.
The Result
- The project concludes with a forward-looking message of progress. While the work is ongoing, the animation emphasizes that every restoration step brings Milwaukee closer to a future where beaches are clean, safe, and welcoming to everyone.
Services Provided:
- Script Visualization and Storyboarding
- Whiteboard Animation Production
- Environmental Communication Strategy
