Repositioning and Rebranding creates clarity for Synergy Technology Advisors

When what you do for your customers is complex, branding and positioning are critical. CDC helped Synergy create clarity in their communications by renaming, rebranding and repositioning them. Previously named Synergy Solutions, the company had an uphill battle communicating what the company services were.


The new name and tag line define what the company does as well as why their services are beneficial to other businesses. Once their name, branding and positioning were established the next challenge was to develop benefit driven communications that illustrate how the services work and why the service helps companies of all sizes with their carrier connections for web and phone services. An illustration featuring service icons in communication materials helps quickly communicate service options to help clients choose Synergy.