St. Joseph Family Practice Residency
Web Design & Development / Blog Development / Social Media Integration / Online Survey / Video Integration
The Objective: CDC was tasked to help St. Joe’s attract the nation’s best talent to its residency program. CDC uncovered through the discovery process that location, lifestyle and program strengths are all critical to young doctors who are selecting their residency programs. Therefore, CDC needed to sell the city of Milwaukee and the lifestyle in addition to St Joe’s exceptional program offerings.
The CDC Solution: A new website, blog and social media structure. An engaging survey that provides feedback to program administrators was integrated into the site. An algorithm is built into the survey which indicates the residents’ ideal lifestyle choices, then offers highlight videos of existing residents discussing the city’s and program’s features that match the user’s interests. Each time a survey is completed, an email is sent to the program directors so they can better prepare for an interview with the prospective resident and they can pair him or her with an existing resident with similar interests.
The Results: The surveys keep pouring in and St. Joe’s has successfully matched existing residents with strong candidates each year since the new site and survey were initiated.