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Air Impurities Removal Systems

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Extract-All Product Category Landing Page

Extract-All Product Category Landing Page

Salon Pure Air Home Page

Salon Pure Air Home Page

Air Systems Wisconsin Home Page

Air Systems Wisconsin Home Page

Web Design & Development / E-Commerce

The Objective: Air Impurities Removal Systems wanted to develop two websites to help their customers find the right air quality products and filters for their particular applications, and then to close as many sales online as possible. Since AIR provides myriad solutions and products to various industries, it was critical to create an educational flow and organized shopping system to educate users and sell products online.

The CDC Solution: The new site helps customers find and purchase the products they need. CDC started with the discovery process. We reviewed competing sites, conducted client interviews and met with the AIR leadership team and sales staff. Helping customers find the right products and filters with several ways to shop was critical to helping their customers find and purchase the right products. CDC started with the discovery process. We reviewed competing sites, conducted client interviews and met with the AIR leadership team and sales staff. Helping customers find the right products and filters with several ways to shop was critical to helping their customers find and purchase the right products. CDC worked with AIR to develop product buckets with visual navigation that quickly drives users to the product type they are interested in buying. Main category landing pages display images of the products and the product detail pages help users select filters based on their application, chemical or particulate needs. The site also features a host of additional information designed to answer customer service questions, freeing up sales staff for selling.

The Results: Both sites are generating sales beyond expectations and far less time is being by spent answering questions and closing sales over the phone. In short, the sites are rivaling the sales staff on the phone. CDC continues to work with AIR on video animations and other site enhancements to further drive sales and close more business.

www.airsystems-inc.com

www.salonpureair.com

www.airsystems-wisconsin.com

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