Crescent Graffiti Paper
The Objective: To create an edgy brand and packaging presence for the rollout of Crescent’s innovative new product line, Graffiti Paper. The brand and packaging needed to quickly describe the innovation of the product and fit the graffiti artist culture in order to gain acceptance and placement with distributors.
The CDC Solution: A brand and packaging. For the packaging, CDC developed a series of consistent graphics and media icons to instantly tell the Graffiti story and product benefits.
The Results: Graffiti is a success story for Crescent, gaining preferred placement with distributors. Sales have been so strong that Crescent has added to the line based on customer demand.