The Objective: For more than 50 years, Nordco has been the industry leader in the design and production of new and rebuilt maintenance-of-way railroad machinery. Nordco enlisted CDC to develop a video series demonstrating overall company capabilities, as well as a series of product videos.
The CDC Solution: A series of videos that spoke directly to the customer. CDC integrated fixed imagery and video that highlight each machine’s benefits, flexibility and capability.
The Results: Nordco is using the video series online, at trade shows and in sales presentations to quickly and thoroughly demonstrate the company’s full line of equipment.