The Objective: CDC recognized the difficulty in effectively communicating the complex nature of Krueger’s capabilities to prospective clients. In turn, Krueger asked CDC to create easy-to-understand, measureable, and foolproof tools for its sales team.
The CDC Solution: A series of whiteboard videos that helped Krueger’s prospective clients understand how each of Krueger’s capabilities can help them run their day-to-day operations more smoothly. CDC developed a “Hero,” an engaging character to communicate Krueger’s new message of “simplicity.”
The Results: The videos’ simplicity enabled Krueger’s prospective clients to easily comprehend the benefits of Krueger’s services. More leads resulted in increased sales, as well as a pleased and motivated sales team.