Branding / Packaging
The Objective: To build upon Glue Dots’ respectable market share in the industrial market and expand into the retail realm, successfully penetrating their retailer wish list.
The CDC Solution: A new, consumer-friendly logo that better reflected the product. This logo associated with a benefit-driven tag line was integrated into a new, more sophisticated look for all of the Glue Dots packaging, which was in turn integrated throughout all of Glue Dots’ communication materials.
The Results: When the new logo, advertising and packaging hit the market, existing vendors not only gave the product better placement, but also picked up more of their line. The retail wish was realized. Sales goals were met and surpassed and new product lines were introduced, opening new opportunities and growth beyond projections.