The Objective: To develop a brand, packaging and support materials for Crescent’s innovative new product line of No-Show-Thru paper. Crescent is a industry leader in paper and board for the artists and framing professionals.
The CDC Solution: A new, consumer-friendly logo and shelf presence that communicates the No-Show-Thru benefit of the product. This logo associated with a benefit-driven tag line was integrated into packaging, sell sheets, shelf talkers, demonstration videos and a new product landing page on the Crescent Artists web site.
The Results: When the new logo, advertising and packaging hit the market, distributors were excited to add the new product line to their shelves. Sales goals have exceeded expectations and additional SKUs have been added to the line.